GIFs are everywhere, and it can be incredibly tempting to google around for a free option and embed that into your email. Create a custom GIF that matches your brand The trick is to make sure the call to action and GIFs work well together. GIFs will naturally draw your reader’s attention somewhere.

A GIF that counts down, encouraging your reader to act quickly.

A dancing button that, when clicked, takes the reader to your landing page.A GIF image that previews a still from a video with a play button icon that then links directly to the web page for the video.An animated arrow that points users directly to the CTA button.That’s why it’s worth doing some planning to ensure your call to action and your GIF play well together, guiding subscribers to carry out your desired action.Įmail designers have come up with several really clever ways to incorporate CTAs and GIFs together. Indeed, the best emails are not ends in and of themselves, but rather drivers to the next action, whatever that might be in your case. Your GIF and CTA should work togetherĮvery email you write should include some kind of call to action. The trick is to make sure that, no matter what, you have a clearly defined purpose for your animated GIF file. And it’s possible you’ll save them for special occasions. It’s possible that you may well put a GIF into every email you send out. Draw attention to new content you’ve created.Enhance the overall mood or set the scene for the email you’re writing.That’s why it’s important to think carefully about the purpose of your GIF. When GIFs are deployed, they automatically become the star of the show and nothing in your HTML email is going to challenge their dominance.

They’re not there to make the plate look extra appetizing. These pointers will help you make sure you’re using GIFs in the right way within the content of your email messages. Knowing how and when to use animated GIFs in your static emails can make the difference between a successful email marketing campaign and a whole lot of wasted energy! Just because you can do something doesn’t mean you should do something. Sign up for free Content tips for animated GIFS in email Capture subscribers at the right time on your website and send them beautiful emails from your WordPress admin.

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